If you are a large or small business, one thing that is crucial to your corporate success is having your website maintained from front to back. It’s the most simplest of tasks for many website owners, yet it’s the one subject that tends to be forgotten when you have commissioned and spent loads of money on your investment.
All businesses need regular website maintenance to attract and retain customers, maintain search engine rankings and present new information. A well-maintained website attracts new customers and maintains the interest levels of existing customers. Your website after all is a public reflection of your corporate image. A poorly maintained website with lots of errors, broken links, dead pages and outdated information projects a lazy corporate image and can cause business to decline over time.
Another reason why website maintenance is important is that it is critical to search-engine rankings. Websites with old content rank lower in search engine listings. Some search engines, including Google, check your page’s “if-modified-since” HTTP header to determine whether it is worth crawling. Failing to make frequent modifications could cause you to be pushed below active competitors in the listings and cost you business over time.
Articles containing fresh content is easy enough to sort yourself, but if you havn’t got the time you can always employ a content writer to do this for you for a reasonable fee.