How important is a company strap line ?
How to Create a Good Strapline
A strapline needs to represent your business, and put across something of what you do, what benefits you give your customers, or what you stand for. And most of all something that fits in with your web site. Think of it as if you had one short sentence to sum up your business and persuade a customer to choose you. Think of the main point or two that you would like to put across: e.g. Low prices, wide long and drawn out straplines should not be written like a sales message, they should be more interesting and creative; aiming to be remembered by your customers and potential customers. Simplicity is vital, avoid words that your customers may not understand, and avoid long sentences. Most slogans are 3-6 words, with very few going above 8 words; as they quickly lose their simplicity and become less memorable. On the last point a good strap line will help keep your business in the forefront of peoples minds when they are looking for services related to your field. If it integrates well it could even help with your search ranking and part of your Search engine optimization efforts.